Fresh Trends Invigorate the Produce Marketer’s Playbook for 2025
Timely consumer insights and lifestyle trends set the stage for strategic marketing and a consistent online presence.
Columns
Consumer Food Trends: From Table to Tomorrow
Think plant-based, medicinal, hyper-local, flavorful, eco-friendly, convenient, AI personal shoppers and sustainability.
How Do You Solve a Problem Like Bananas?
The popular fruit dominates the produce aisle with unmatched consistency, but unlocking future growth requires a deeper understanding of consumer habits and new.
Navigating Cross-Border Trade in an Era of Uncertainty
The future of U.S.-Mexico produce trade under two new national leaderships.
India: The Time is Now
With over 1.4 billion people and a Generation Z eager for premium, healthy products, India presents an exceptional opportunity for fruit exporters from.
The Challenges of Communication in the Global Produce Trade
Language is not just about words—it’s about context, tone, and the shared experiences that help build trust.
Rethinking Global Fruit Markets for a Changing World
Markets worldwide are shifting as producers adapt to economic uncertainties, emerging market potential, and changing consumer demands.
The Myth Versus the Reality of Using AI for Fresh Produce Packaging Design
My latest idea in fresh produce marketing comes from the classroom. This spring quarter 2024, my AGB445 Fresh Produce Marketing class at Cal.
Networking is Working
We all know that networking is one of the most crucial practices in the business world, yet despite its seemingly straightforward nature, it.
Fair Play on Aisle Five: New Grocer Code Rewrites Rules in Canadian Market
The set of rules will enhance transparency and fairness in the Canadian marketplace.